BRANDING
2026
Full brand identity and art direction for Tirìa, a new tiramisu shop in Paris at 6 rue de Choiseul, 75002. Tirìa was founded by Paul Lebreton and Giorgia Delogu in 2026.
The logo introduces a sense of fluidity. The contrast between thick and thin strokes convey indulgence and generosity. The logo mark references the shape of savoiardi, essentiel ingredient of the tiramisu. The photography focuses on texture and materiality. The ingredients' colours bring freshness and vibrancy to the visual system.
Always in motion, always in the making.
The logo introduces a sense of fluidity. The contrast between thick and thin strokes convey indulgence and generosity. The logo mark references the shape of savoiardi, essentiel ingredient of the tiramisu. The photography focuses on texture and materiality. The ingredients' colours bring freshness and vibrancy to the visual system.
Always in motion, always in the making.
