ART DIRECTION / BRANDING
BRAND GUIDELINES
FILM
PHOTOGRAPHY
SOCIAL
2026
Brand guidelines, art direction, graphic design for HomeSense and "Home Portrait" 360 campaign. HomeSense is the leading off-price home décor retailer with over 90 stores across Canada. The brand offers a wide range of products across different styles for people who enjoy experimenting with their spaces. The new campaign and guidelines celebrate this mindset.
AGENCY: SIDLEE
Executive Creative Director / David Allard
Creative Director / Isabelle Allard
Art Director / Manon Lebreton
Copywriter / Darya Nikol
Producers / Ryan Gosling, Zoe Robinson
Content Creator / Dorene Arcayos, Karen Chau

PRODUCTION HOUSE: COLOSSAL
Director / Helmi
Photographer / Samuel Pasquier

Editing / Outsider & Colour Grade / kookaburra
Audio / Circonflex