ART DIRECTION
FILM
PHOTOGRAPHY
SOCIAL
2025
Art direction for the Tommy Hilfiger x APX GP capsule collection, in conjunction with the launch of the F1 movie. Damson Idris walked through the paddock as his F1 character
"Joshua Pearce", blurring film promotion and product launch.
AGENCY: SIDLEE
Executive Creative Director / David Allard
Creative Directors / Isabelle Allard, Laura Randall
Art Director / Manon Lebreton
Producers / Jen Mete, Alexandre Michaud
Editor / Daniel Daigle

Director / Lu Xiao Wei
Photographers / Micaiah Carter, Sulay
Content Creator / Elie Kimbembe
Colour grade & Online / Arketype
Audio / Circonflex