ART DIRECTION
FILM
PHOTOGRAPHY
SOCIAL
FILM
PHOTOGRAPHY
SOCIAL
2025
Photography and film art direction for the Tommy Hilfiger x APX GP capsule collection.
In 2026, Tommy Hilfiger partnered with APX GP, the fictional F1 team featured in F1 Movie. At this occasion, Tommy didn't just dress the car, they designed a capsule collection worn throughout the movie. To launch the collection, we faked race-day and create a hero film, stills, social assets, and bts content. Damson Idris wore the collection as his character "Joshua Pearce," blurring fiction and reality, film promotion and product launch.
In 2026, Tommy Hilfiger partnered with APX GP, the fictional F1 team featured in F1 Movie. At this occasion, Tommy didn't just dress the car, they designed a capsule collection worn throughout the movie. To launch the collection, we faked race-day and create a hero film, stills, social assets, and bts content. Damson Idris wore the collection as his character "Joshua Pearce," blurring fiction and reality, film promotion and product launch.
AGENCY: SIDLEE
Executive Creative Director / David Allard
Creative Directors / Isabelle Allard, Laura Randall
ACD / Julien Herisson, Adrien Heron
Art Director / Manon Lebreton
Producers / Jen Mete, Alexandra Michaud
Editor / Daniel Daigle
Director / Lu Xiao Wei
Photographers / Micaiah Carter, Sulay
Content Creator / Elie Kimbembe
Colour grade & Online / Arketype
Audio / Circonflex
Executive Creative Director / David Allard
Creative Directors / Isabelle Allard, Laura Randall
ACD / Julien Herisson, Adrien Heron
Art Director / Manon Lebreton
Producers / Jen Mete, Alexandra Michaud
Editor / Daniel Daigle
Director / Lu Xiao Wei
Photographers / Micaiah Carter, Sulay
Content Creator / Elie Kimbembe
Colour grade & Online / Arketype
Audio / Circonflex