ART DIRECTION
BRANDING
PACKAGING
2024
Art direction for the "Guuuud Energy" brand platform for Guru, an organic energy drink. Guru’s brand playbook and brand assets development.
Life is full of energy. The good and the bad. High energy and low energy. Physical, mental, emotional, amazing, crazy, insanely intense energy. But whatever energy we consume... is a choice. We choose good energy.
Guuuud energy is big. It's exciting. It's contagious. It's energy that can capture a room, a crowd, even a generation. All the energy without the crap.
AGENCY: SIDLEE
Creative Director / David Allard, Alex Bird
Associate Creative Director / Philippe Cossette
Art Director / Manon Lebreton